humberto leon chifa

What I don’t want is for people to mention Chifa without knowing that there’s a family behind it.”, Inside Chifa in Los Angeles. LA Restaurant From Humberto Leon and Family. That was all on display with trinity fried rice x Solange. 2021 Design Awards: Restaurant Design, Chifa by Humberto Leon Author: California Home And Design. Photos courtesy of Chifa. Giving guests a taste of this home cooking that all our friends love and being able to share that with the public has been super exciting and experiential.”, Address: 4374 Eagle Rock Blvd, Los Angeles, CA 90041, For reservations, please call (323) 561-3084. And Liu calls on his heritage for dishes like Taiwanese beef noodle soup. Opening Ceremony’s Humberto Leon Has a New Family Restaurant Chifa serves Peruvian-Chinese food in L.A. Leon isn’t a fan of what he calls “the terminology” surrounding a lot of collaborations in 2021. Chifa, from Opening Ceremony co-founder Humberto Leon and his mother, sister, and brother-in-law, is the latest realization of a restaurant concept long held in their family. Leon is best known, along with partner Carol Lim, for founding the fashion brand and retailer Opening Ceremony in 2002 in Lower Manhattan. I’m more interested in, like, ‘You know what, let’s make as many as we can this weekend.’ You should be able to have access to it. Now, he’s reviving his mother’s restaurant and fulfilling a lifelong dream by sharing his family’s thoughtful and intuitive homestyle cooking with the world. Opening Ceremony cofounder Humberto Leon channeled his love of color and collaboration — and took inspiration from filmmaker Wong Kar-wai and industrial designer Syd Mead — … Humberto shares, “[1975] was the year I was born, so she talks about how I was sleeping on a rice bag in the kitchen while she was starting the restaurant.” In 1977, Wendy gave up the original Chifa as Humberto’s family packed up and immigrated to Highland Park. Humberto traveled to Hong Kong to learn how to brew hand-pulled milk tea and lemon iced tea, declaring himself Chifa’s unofficial beverage director. There’s no formula, but I want to pick people who represent today. Subscribe today & save up to 63%! FOR HOSPITALITY DESIGN LOVERS, the lavishly imagined space at Chifa restaurant is a top spot on the list of coveted places to book when indoor dining reopens. Humberto Leon, cofounder of the cult fashion brand Opening Ceremony, has opened an Eagle Rock restaurant with his family — yes in the middle of a pandemic — that pairs the family’s take on Chinese and Peruvian cuisine with his stylistic flair and love of collaboration. So the democracy of access makes it different to me than a drop.”. She also returned on the first day Chifa served the rice—which features jumbo shrimp, fried garlic and resplendent fish roe—to customers. A Family-Run Restaurant Fashioned From Peruvian-Chinese Heritage Opens in Eagle Rock. It’s really just about the story and the mood and the feeling. These people are part of my history. In 1975, Humberto’s mother Wendy Leon opened the original Chifa in Lima, Peru and operated it for two years. The result? He shares, “At Chifa we really just wanted to bring homestyle cooking, and I know people use that term quite often but we’re quite serious in the fact that when we cook food at home it’s always meant to be somewhat light and healthy, and only with good ingredients, so we really want to bring the same principle back.” He describes it as very instinctive cooking, like with Chifa’s Popo’s Wellness Soup, which is “like a Chinese mom basically saying ‘Hey today the weather is dry, we need to make a soup that reflects that.’”, or that “my sister just had a baby and we need to cook the ginger and pork feet.” At the original Chifa, Wendy had a char siu, and Chef John Liu is continuing the tradition in the form of their Brûlée Char Siu, using a dye free char siu sauce they make from scratch. Because they knew what they were getting themselves into, Humberto and his family have tried their best to adjust their business model and roll with the punches. Chifa, the Chinese-Peruvian restaurant that Leon and his family opened in Eagle Rock, has served special dishes created with help from Leon’s pals like Jonze and Ali Wong. He also worked with the Butcher Girls to create a three day aged Chinese Lap Cheung made from scratch. 2021 Design Awards: Restaurant Design, Chifa by Humberto Leon. His goal is having special items that can rotate in and out of Chifa’s library of dishes. His latest project isn’t a clothing line—it’s an LA-based restaurant—but he’s bringing that spirit of collaboration from the fashion world to the food world. Save up to 63% off the cover price and get free access to the digital edition. “We remade Max’s outfit and made it adult-size,” says Leon, who remembers doing jackets for each of the Wild Things that sold out on the day the film opened, including that $610 adult onesie that was gone in an hour. Humberto … “It’s really important to me to work with all different types of people,” Leon says. To be opening in Eagle Rock next to Highland Park is a very full circle moment, and Humberto describes it as “super fun, exciting, and everything we could have dreamed of.”, Humberto’s mom is from Hong Kong, and his dad is from Peru, resulting in a unique mix of multi racial food in their household. Her daughter Ricardina worked in Finance while her son Humberto pursued a career in fashion eventually starting … Chifa, a culinary tradition that combines Cantonese and Peruvian cuisine, changed in the 19th century when Chinese immigrants to Peru changed their dishes and local ingredients. Named after the popular fusion food, the concept comes from his mixed background – his father is Peruvian and his mother Chinese; she opened a restaurant of the same name in Lima, Peru when Humberto was a baby. Of course, that has included Jonze, who was back to collaborate once again with his old friend. While Humberto’s transition from fashion to food might be surprising for some, Humberto says that his work is actually not all that different. Leon then asked her to name some of her favorite ingredients. Humberto Leon rođen je 1975, a iste godine njegova majka Wendy Leon otvorila je restoran Chifa u Limi. Photo: courtesy Jarod Wang. I want people to talk about female empowerment, LGBTQIA empowerment, Black empowerment, Asian empowerment. Solange told Leon about how she grew up in Houston’s Third Ward and often ate shrimp fried rice with her family and friends. “It’s not about the quantity we sell and the number, per se. Humberto Leon tat sich für die Gestaltung der Restaurant-Neuauflage mit dem Architekten Michael Loverich zusammen, um ein Interieur zu schaffen, das wie eine Explosion von Farben und Formen wirkt. Leon, who founded Opening Ceremony with fellow California native Carol Lim in 2002 before becoming co-creative director of Kenzo, initiates these “Friends of Chifa” food collaborations with a question about taste memories. Now, 45 years later, Humberto has reopened Chifa with his sister Ricardina Leon and brother-in-law John Liu at the helm. What’s driving Leon on these collaborations isn’t financial success, but the idea of showing what a family-owned business can achieve when they embrace creative freedom that’s unburdened by outside influences. “Personally, when I think about a drop, I’m quite turned off by it,” he says. Homestyle dishes like modest-looking but flavor-packed steamed pork with shiitake mushrooms are the exact comfort food that she’s cooked for her children again and again. In 1977, we immigrated to Highland Park, California because she wanted to give her kids the American Dream. Subscribe Today at Huge Savings! He mentions how his mom came to America without knowing how to speak English, and how she had a “survival mentality” as she cooked to support her family. Opening in the thick of the pandemic, Chifa in Eagle Rock brings unique Chinese-Peruvian cuisine to Southern California. I don’t want to be that person who’s waiting in line and then disappointed when I can’t get something. He’s imbued with the knowledge that his generation’s successes are largely born from the struggles of those who came before them. Get the Robb Report newsletter for similar stories delivered straight to your inbox. It’s really about talking to people that I want to have a conversation with and who have a voice I care about.”. The char siu is cooked on a wood fired grill, resulting in a one of a kind hickory wood aftertaste, giving it a unique “sensibility and flavoring.” Also notable, their Pollo Ala Brasa which is also cooked over the wood fired grill. Leon plans to announce the next collab soon, featuring Indian flavors and a female friend “who definitely hits the food world a bit more.”. An L.A. “It’s about conversations with friends and how to translate some of those conversations into a dish,” Leon says. It’s really important for us to establish who we are and what we stand for. “We were like, ‘Oh my God, that’s the holy trinity of Chinese cooking.’”. Plus, get the exclusive Robb Report tote bag FREE. FOR HOSPITALITY DESIGN LOVERS, the lavishly imagined space at Chifa restaurant is a top spot on the list of coveted places to book when indoor dining reopens. And he knows that it’s a privilege to have a restaurant where he can amplify different voices. His mom, Wendy—who grew up in China and Hong Kong and in 1975 opened a restaurant in Lima, Peru that was also called Chifa—is responsible for a lot of recipes and also does kitchen prep. Humberto Leon, cofounder of the cult fashion brand Opening Ceremony, has opened an Eagle Rock restaurant with his family — yes in the middle … The family immigrated to Los Angeles and Leon became deeply ensconced in the world of high fashion, but “we talked about [opening another restaurant] for years,” he says. And as I’m growing and my life is growing, I’m bringing this community into my work.”. The co-founder of the hip fashion brand Opening Ceremony designed a highly coveted clothing collaboration with his friend Jonze. The most recent collaboration was a shrimp fried rice with Solange. Leon’s famous friends don’t hurt though. In late 2020, Leon and family—including his mother Wendy Leon, sister Rica Leon, and brother-in-law John Liu—launched Chifa restaurant in Los Angeles, celebrating his family’s culinary roots in Hong Kong, Peru, and Taiwan. Humberto collaborated with Lexie Park of Eat Nünchi to bring us the coveted Nünchi’s Almond Jelly, a tofu almond jello shaped like corn. The $21 dish was big enough to share, available for both takeout and outdoor dining in March, and the restaurant had the capacity to make hundreds of orders each weekend. A few years later Jonze and Leon collaborated again, creating a clothing line inspired by the outfits Joaquin Phoenix sported in the director’s 2013 film Her. 135.1k Followers, 471 Following, 1,853 Posts - See Instagram photos and videos from Humberto Leon (@humberto) Late last year, in the middle of Los Angeles' pandemic lockdown, Humberto Leon, a veteran of the fashion and creative industries—Leon co-founded the seminal retail-turned-label Opening Ceremony with business partner Carol Lim and the duo later helmed the legendary Japanese fashion house Kenzo—opened Chifa, a Chinese-Peruvian restaurant in the Eagle Rock neighborhood of Los Angeles, … So food isn’t necessarily out of the question, but it’s been super exciting and fun to really dive into it and bring some of the principles that I have in my work.” A main principle is Humberto’s heart for collaboration, something apparent in all aspects of Chifa. When filmmaker Spike Jonze prepared to release a live-action adaptation of the Murray Sendak classic Where the Wild Things Are, Humberto Leon did what he does best. Through the years, Wendy stayed working in food and opened restaurants with her brothers over the years. Humberto Leon is cofounder of fashion brand and retailer Opening Ceremony. Follow us @jiafoodblog and make sure to subscribe to our blog below so you never miss a post! So Chifa chef John Liu—who is also Leon’s brother-in-law—started playing around with a dish that’s now known as trinity fried rice x Solange. We just opened Chifa in November, so it’s all quite new. He says, “Anybody who knows me knows that I’ve always pulled food into everything I do because I feel like what I did, even at Opening Ceremony and at Kenzo, has been fostering these conversations. Wendy je u Peru stigla iz Kine i u restoranu služila je specijalitete iz svog kraja. An L.A. la.eater.com. “The interesting thing is that none of this was forced,” Leon says. He says, “Covid is keeping us on our toes and we aren’t able to do all the things we want to do. Like this article? On Friday, November 27, Chifa 國偉 opens in Eagle Rock. And Wong worked with Chifa on a noodle mashup that reflects both her Chinese and Vietnamese roots. He recently moved back to the area and has done everything from curate design elements to greet customers to pull teas at the restaurant. “Opening Ceremony is, at the end of day, kind of a sidekick to our personal wishes and desires,” says Humberto Leon, who co-founded the company in 2002 with Carol Lim. He has an aversion to the world “drop,” he’s not manufacturing scarcity, and the price points are far from unattainable. “So it starts with me asking a really simple question like, ‘What’s your first experience with Chinese food or Peruvian food?’”. Chifa, the Chinese-Peruvian restaurant that Leon and his family opened in Eagle Rock, has served special dishes created with help from Leon’s pals like Jonze and Ali Wong. Along with his mom, Wendy (more affectionately known as popo, which is Cantonese for grandma); sister Ricardina; and brother-in-law John Liu, Leon soft-opened Chifa, a Chinese-Peruvian spot in Eagle Rock, Los Angeles, at the end of November. Humberto says, “Really for me it’s a platform to really exercise conversation and work with great people. Chifa ran the Solange collaboration for an entire month and might bring it back in the future. Restaurant From Humberto Leon and Family The dining area of the newly opened Chifa, realized by the fashion designer Humberto Leon and the architect Michael Loverich. Subscribe to RR1 Live+ for exclusive virtual events all year long (at least 1 per month), conversations with Robb Report editors, special perks, and more. We’re making the most of it, and still fully putting it together and showing people what it could look like.” While we are disappointed not to be able to enjoy Chifa’s beautiful dining space currently, it is something we can look forward to in the future. True to his pioneering approach at Opening Ceremony, Leon wanted to bring different partners and voices to his first restaurant project, and enlisted Calico Wallpaper to collaborate on the wallcovering. “I think part of it is that there’s a community of people who are likeminded, and we want to be able to go in and out of each other’s projects,” Leon says. Humberto León Chifa Con su última aventura, un restaurante peruano-chino en Los Ángeles llamado Chifa por la popular comida fusión, se dio cuenta que ese espacio combina el futuro con la nostalgia. Humberto Leon, probably thinking about rice rolls, in Chinatown. Photo: M. Cooper “Opening Ceremony is, at the end of day, kind of a sidekick to our personal wishes and desires,” says Humberto Leon, who co-founded the company in 2002 with Carol Lim. And he wants Chifa’s food to be about allowing anybody who visits the restaurant to be part of the conversation. The musician came in for multiple tastings and offered feedback during the R&D process. The phrase, derived from a Mandarin fan (meaning, “eat rice”; figuratively, “come to the table”), is also an acronym for any Chinese restaurant in Peru. “I’m really looking at it more from an artistic point of view and bringing these conversations,” Leon says. “Chinese food like you’ve never had it before” is how Opening Ceremony’s Humberto Leon describes the cooking at Chifa, a new Los Angeles restaurant his family is … The collection evolved from a collaboration with Leon for his new restaurant in Los Angeles, Chifa. At Chifa, Humberto’s mom Wendy makes a zong zi using a mixture of black and white sticky rice and mixes shiitake mushrooms throughout the rice, ensuring that you get “goodness throughout every bite.”. Ipak, nekoliko godina kasnije njena porodica je dobila šansu da se preseli u Ameriku, pa je Wendy morala da zatvori svoj restoran, kako bi svojoj deci otvorila nove šanse u novoj zemlji. “I think a lot of those are meant to be quite undemocratic. Leon’s sister, Ricardina, who is married to Liu, manages the restaurant. In late 2020, Leon and family—including his mother Wendy Leon, sister Rica Leon, and brother-in-law John Liu—launched Chifa restaurant in Los Angeles, celebrating his family’s culinary roots in Hong Kong, Peru, and Taiwan. Humberto shares, “[1975] was the year I was born, so she talks about how I was sleeping on a rice bag in the kitchen while she was starting the restaurant.” In 1977, Wendy gave up the original Chifa as Humberto’s family packed up and immigrated to Highland Park. “She was like, ‘I love ginger, I love garlic, I love scallions,’” Leon recalls. “None of these people are coming out of the woodwork. Chifa is a Peruvian-Chinese Restaurant in Los Angeles by Humberto Leon, cofounder of cult fashion brand Opening Ceremony and former creative director of Kenzo. 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Leon grew up on the edge of Eagle Rock and Highland Park, so Chifa is a homecoming. Instead of a $610 onesie, their conversations inspired a wonton soup with a Peruvian base. Chifa, while a new restaurant to Southern California, is not really “new.” In 1975, Humberto’s mother Wendy Leon opened the original Chifa in Lima, Peru and operated it for two years. Humberto Leon is an American fashion designer, retailer, and creative director. Chifa day-to-day is very much a family collaboration. His family has always complained that zong zi, a lotus wrapped sticky rice, traditionally has too high of a rice to filling ratio. Chifa: From Fashion to Food, Humberto Leon brings Chinese-Peruvian Cuisine to Southern California, : 4374 Eagle Rock Blvd, Los Angeles, CA 90041. Humberto Leon, the visionary co-creator of fashion house Opening Ceremony, was just a babe in arms when his mother, Wendy Leon, opened the first iteration of Chifa in Lima, Peru. And there’s nothing better at fostering conversations than food. Restaurant From Humberto Leon and Family. Humberto also focuses on elevating classic dishes. Chifa, a culinary tradition that incorporates elements of Cantonese and Peruvian cuisines, evolved in the 19th century as Chinese immigrants to Peru adapted their dishes with local ingredients. Humberto first acquired the space for Chifa two years ago, and with the timing of and construction, the restaurant was ready to open doors in the thick of the pandemic. “I’m looking to do a dish with an author, to do a dish with a playwright. The available products are already in your cart ... 0 Close Their collection was a hit. At Chifa, Humberto is sharing the food he grew up eating while putting a modern and healthy twist on traditional dishes not normally found in restaurants. With her brothers over the years, Wendy stayed working in food and restaurants. Recently moved back to collaborate once again with his friend Jonze Solange for! 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