|
|
|
Marketing is often perceived as being simply about advertising and promotion. But it’s not only that! It’s so much more. It’s about aligning the whole business around identifying customers’ needs and meeting those needs in a way that your organisation makes a profit and your customers are truly delighted. This programme will take you through the process of developing your own Effective Marketing approach, introducing you to a host of concepts and disciplines along the way and you’ll leave with a highly competitive plan to clearly differentiate and grow your business.